93% of retailers that stock hard seltzers plan to increase shelf space dedicated to the product, Forbes reported. Overall alcohol sales rose about 2% in 2020, while ready-to-drink sales including seltzers and canned cocktails rose 43%, IWSR Drinks Market Analysis found.Īnalysts at Goldman Sachs predict hard seltzers will become a $30 million market by 2025, taking up about 25% of total alcohol sales, Winsight Grocery Business reported. Alcohol sales were up in 2020 as Americans stayed home during the pandemic, and hard seltzers led the growth.
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